About a decade ago, the AMS was preparing to distribute promotional tapes to stations with Seal holders to enhance the value of the Seal in a given market. Ads were also, as I recall, prepared for publication in broadcast trade magazines to inform management folks of what the program represents.
But as George says, most viewers are unaware of what the logo stands for and what it takes to gain the Seal.
There are probably at least a few markets like mine in which a Seal holding competitor has so sullied what the Seal stands for that I'm not sure I'd want to bring all that much attention to MY Seal -- because viewers would see the same Seal under the name of this rogue weathercaster and wrongfully assume we're "equals."
That, of course, speaks to another question involving the difficulty in enforcing the Guidelines for Professional Conduct. Such moves toward enforcement currently must begin with individual charges/initiatives from us as per the AMS by-laws.
Maybe the time has come again for directing information toward news directors and general managers about the substance and requirements of the Seal. If enough of us are interested, I'll raise this issue when the Board meets again.
Don Paul
WIVB, Buffalo